Why this page exists
Expertise has to be attached to specific people.
E-E-A-T isn’t abstract. It lives in specific people with specific backgrounds. This page names them.
Conan Jeffery — Founder & CEO
Conan founded That Simple Shift after watching the Silver Tsunami unfold in his own family. Background in real estate, technology, and consumer product. Licensed Real Estate Professional.
Editorial Team
Writers with backgrounds in personal finance journalism, real estate practice, and geriatric social work. Every piece is bylined and reviewed.
Shift-Certified Advisory Board
Rotating panel of senior-specialty professionals: senior real estate specialists, CPAs with real estate tax focus, an estate-planning attorney, and a geriatric care coordinator. Members are named individually on pages they review.